Generation X — those born between 1965 and 1978 — is the next generation of retirees, yet many are finding it difficult to plan and save for retirement. The reasons behind that struggle are complex, and often misunderstood.
Gen X: Gen Ready? details key characteristics about this group, and profiles the challenges and expectations they face when it comes to retirement. This comprehensive white paper prepares advisors to build meaningful relationships with Gen Xers by truly understanding:
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