CUNA Mutual Group has been a steady force in the insurance and financial planning industry for generations.

By crafting innovative, easy-to-understand annuity products and building a strong network of advisors, we’ve helped countless risk-averse investors overcome fears of losing their hard-earned retirement savings.

Headquartered in Madison, Wisconsin, our expansive nationwide team eagerly serves advisors and investors with innovative annuity products and a superb level of service.

"Our mission is to help individuals of all incomes and life stages achieve financial security, no matter where they are in their investment journey."

Helping Put Retirement Within Reach

Our diverse suite of innovative annuity products and services are designed to help investors reach their retirement goals.


Guaranteed Income

For clients seeking a measure of security for their spending in retirement, a sure, steady source of income now or down the road provides a solid foundation for planning


A Lasting Legacy

Clients can leave behind what they’ve built in the way that’s right for them and best for their heirs.


Growth Potential

Risk-controlled growth helps build a nest egg throughout market cycles without the worry of catastrophic loss.

Backed by a strong level of stability, integrity and tailored support to help build confidence for the individuals and families we serve.

  • 4,200 Employees at our corporate headquarters in Madison, Wisconsin, and others nationwide
  • 1000 Built on Fortune 1000® financial strength1
  • 85+ Founded on 85+ years of financial stability
  • 12 Spots out of 100 in Barron's 100 Best Annuities2
  • 5 Time recipient of the World's Most Ethical Company® award3
  • 5B CUNA Mutual Group is financially independent with $5 billion in revenue
  • 1 Focused commitment to products that are easy to understand, easy to explain and easy to sell

1 Fortune ©2021 Fortune Media IP Limited. Fortune and Fortune 1000 are registered trademarks of Fortune Media IP Limited and are used under license. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse the products or services of, CUNA Mutual Group.
2 Barron's, "The Best Annuities for Income and Growth", July 22, 2022
3 “World’s Most Ethical Companies” and “Ethisphere” names and marks are registered trademarks of Ethisphere LLC


Highly Rated,
Highly Respected

Independent rating organizations demonstrate CUNA Mutual Group’s financial strength and commitment to the long-term success and financial well-being of its customers.

CUNA A Excellent Rating

A.M. Best Company

Third-highest rating of 16
Affirmed March 2022

CUNA A2 Rating

Moody's Investor Service

Sixth-highest rating of 21
Affirmed March 2021


Standard & Poor's Ratings Service

Fifth-highest rating of 21
Affirmed December 2021

As of December 31, 2021, financial records of CMFG Life Insurance Company's parent, CUNA Mutual Holding Company, indicated $44.3 billion in assets, $39.5 billion in liabilities and $4.8 billion in policyholder surplus.


A.M. Best Company, Moody’s Investors Service and S&P Global are credit rating organizations serving the insurance and other financial services industries. Ratings reflect the opinion of the relative financial strength and operating performance of the company. These ratings are subject to change. Investors should monitor ratings and financial strength of CMFG Life Insurance Company and MEMBERS Life Insurance Company while they hold a contract. 

A Strong History.
A Brighter Future.

  • 2022

    Five annuities featured in twelve categories out of 100 in Barron's, "The Best Annuities for Income and Growth"8

  • 2021

    Behavioral Finance Advice program earned a 2021 Luminaries Award from ThinkAdvisor7

  • 2021

    Four annuities featured in ten categories out of 100 in Barron’s Top 100 Annuities6

  • 2020

    Four annuities featured in nineteen categories out of 100 listed in Barron’s Top 100 Annuities5

  • 2019

    Two annuities featured in three categories out of 100 in Barron’s Top 100 Annuities4

  • 2017

    Named one of the fastest-growing annuity companies in the U.S. by LIMRA International3

  • 2010

    Celebrated its 75th Anniversary

  • 2009

    Acquired CPI Qualified Plan Consultants, Inc., Great Bend, KS

  • 1988

    Named the nation’s #1 provider of credit life insurance by A.M. Best Company2

  • 1973

    Insurance in force passed the $20 billion mark1

  • 1962

    Established International Department serving 26 countries

  • 1960

    Reached $5 billion in coverage, the first insurance company to do so in its first 25 years1

  • 1942

    Ranked 121st among life insurance companies measured by total coverage in force1

  • 1935

    CUNA Mutual Insurance Society incorporated in Madison, WI

Want to learn more about CUNA Mutual Group?

or call 877.345.GROW (4769), option 1.

Not Appointed Yet?

Advisors across the country benefit from the products, services and resources offered through CUNA Mutual Group, and so do their clients. The process for getting appointed is simple — just 3 easy steps!

Stay one step ahead with industry updates, advisor practice and business-building tips, links to fresh resources, and more.

  1. Specific to CUNA Mutual Insurance Society
  2. As ranked by A.M. Best Rating Services,
  3. Specific to CMFG Life Insurance Company, a part of CUNA Mutual Group, as ranked by LIMRA Secure Retirement Institute U.S. Individual Annuity Sales Report 4Q17
  4. Barron’s, “The Top 100 Annuities—and How to Choose the Best for You,” 2019, Annuities issued by CMFG Life Insurance Company and MEMBERS Life Insurance Company
  5. Barron’s, “Finding an Annuity That’s Right for You,” July 20, 2020, Annuities issued by CMFG Life Insurance Company and MEMBERS Life Insurance Company
  6. Barron’s, “The 100 Best Annuities for Today’s Market,” July 26, 2021, Annuities issued by CMFG Life Insurance Company and MEMBERS Life Insurance Company
  7. ThinkAdvisor, "Meet the LUMINARIES Class of 2021," August 16, 2021
  8. Barron's, "The Best Annuities for Income and Growth", July 22, 2022