CUNA Mutual Group has been a steady force in the insurance and financial planning industry for generations.

By crafting innovative, easy-to-understand annuity products and building a strong network of advisors, we’ve helped countless risk-averse investors overcome fears of losing their hard-earned retirement savings.

Headquartered in Madison, Wisconsin, our expansive nationwide team eagerly serves advisors and investors with innovative annuity products and a superb level of service.

Our mission is to help individuals of all incomes and life stages achieve financial security, no matter where they are in their investment journey.

Putting Retirement Within Reach

Our diverse suite of innovative annuity products and services are designed to help investors reach their retirement goals.


Guaranteed Income

For clients seeking a measure of security for their spending in retirement, a sure, steady source of income now or down the road provides a solid foundation for planning


A Lasting Legacy

Clients can leave behind what they’ve built in the way that’s right for them and best for their heirs.


Growth Potential

Risk-controlled growth helps build a nest egg throughout market cycles without the worry of catastrophic loss.

Backed by a strong level of stability, integrity and tailored support to help build confidence for the individuals and families we serve.

  • 3,500 Employees at our corporate headquarters in Madison, Wisconsin, and others nationwide
  • 1000 Built on Fortune 1000® financial strength
  • 85+ Founded on 85+ years of financial stability
  • 10 Spots out of 100 in Barron's 100 Best Annuities1
  • 5 Time recipient of the World's Most Ethical Company® award2
  • 4B CUNA Mutual Group is financially independent with $4 billion in revenue
  • 1 Focused commitment to products that are easy to understand, easy to explain and easy to sell

1Barron's, "The 100 Best Annuities for Today’s Market," July 26, 2021
2“World’s Most Ethical Companies” and “Ethisphere” names and marks are registered trademarks of Ethisphere LLC

Highly Rated,
Highly Respected

Independent rating organizations demonstrate CUNA Mutual Group’s financial strength and commitment to the long-term success and financial well-being of its customers.

CUNA A Excellent Rating

A.M. Best Company

Third-highest rating of 16
Affirmed March 2021

CUNA A2 Rating

Moody's Investor Service

Sixth-highest rating of 21
Affirmed March 2021


Standard & Poor's Ratings Service

Fifth-highest rating of 21
Affirmed March 2021

The above represents 2020 ratings for CMFG Life Insurance Company and MEMBERS Life Insurance Company, and our annuity underwriting companies. As of December 31, 2020, financial records of CMFG Life Insurance Company's parent, CUNA Mutual Holding Company, a Fortune 1000 company, indicated $28.5 billion in assets, $23.8 billion in liabilities and $4.7 billion in policyholder surplus.

*SOURCE: 2020 internal reporting as stated in the CUNA Mutual Group Annual report.

A Strong History.
A Brighter Future.

  • 2021

    Four annuities featured in ten categories on Barron’s 100 Best Annuities8

  • 2020

    Four annuities listed in Barron’s 100 Best Annuities7

  • 2019

    Two annuities listed in Barron’s Top 100 Annuities6

  • 2017

    Named one of the fastest-growing annuity companies in the U.S. by LIMRA International5

  • 2016

    Ranked 14th among life/health insurance companies — 701st overall on Fortune magazine’s list of 1,000 top American companies by 2015 revenue4

  • 2010

    Celebrated its 75th Anniversary

  • 2009

    Acquired CPI Qualified Plan Consultants, Inc., Great Bend, KS

  • 2002

    Ranked 2nd overall and 1st among financial services/insurance providers in Information Week magazine’s 2002 list of the largest and most innovative users of information technology among American businesses3

  • 2001

    Ranked 22nd among financial services/insurance providers by Information Week magazine’s 2001 list of businesses with advanced information technology practices and at least $1 billion in revenue3

  • 1988

    Named the nation’s #1 provider of credit life insurance by A.M. Best Company2

  • 1973

    Insurance in force passed the $20 billion mark1

  • 1962

    Established International Department serving 26 countries

  • 1960

    Reached $5 billion in coverage, the first insurance company to do so in its first 25 years1

  • 1955

    Ranked the 29th largest insurance company in coverage in North America1

  • 1950

    Ranked 60th among life insurance companies1

  • 1942

    Ranked 121st among life insurance companies measured by total coverage in force1

  • 1935

    CUNA Mutual Insurance Society incorporated in Madison, WI

Want to learn more about CUNA Mutual Group?

or call 877.345.GROW (4769), option 1.

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  1. Specific to CUNA Mutual Insurance Society
  2. As ranked by A.M. Best Rating Services,, CUNA Mutual Insurance Society, Inc. and CUMIS Specialty Insurance Company, Inc
  3. CUNA Mutual Insurance Society & MEMBERS Life Insurance Company
  4. CMFG Life Insurance Company and CUMIS Insurance Society, Inc
  5. Specific to CMFG Life Insurance Company, a part of CUNA Mutual Group, as ranked by LIMRA Secure Retirement Institute U.S. Individual Annuity Sales Report 4Q17
  6. Barron’s, “The Top 100 Annuities—and How to Choose the Best for You,” 2019
  7. Barron’s, “Finding an Annuity That’s Right for You,” July 20, 2020
  8. Barron’s, “The 100 Best Annuities for Today’s Market,” July 26, 2021

Annuities are long-term insurance products designed for retirement purposes. Clients should consider a variable annuity's investment objectives, risking, charges and expenses carefully before investing. The prospectus contains this and other information. Encourage clients to read it carefully.

All guarantees are backed by the claims-paying ability of the issuer and do not extend to the performance of the underlying accounts which can fluctuate with changes in market conditions.