Meet the demands of your clients using our library of resources.


We help financial advisors’ businesses grow. When it comes to clients with advanced planning needs, many advisors want more resources to feel that they’re truly enhancing those important client relationships.

Elevate™ — Advanced Planning Resources is here for you. Receive trusted guidance on these complex strategies:

  • Annuity Strategies
  • Income Planning
  • Rollover Opportunities
  • Legacy Planning
  • Additional Reference Resources

Get appointed to receive access to the full library of Elevate Advanced Planning resources Elevate™.

Meet the Team

Our advanced planning team curates the resource library to provide meaningful strategies that keep advisors on the edge of today’s ever-evolving economic environment. Their years of experience bring a unique perspective to your advanced retirement planning and tough investment advisory challenges.


Marshall Heitzman, CFP®, ChFC, FLMI, CPCU, BFA™
VP - Advanced Planning Consultant
Phone: 877.345.GROW (4769), option 1


Sonja V. Hayes, J.D., LL.M, M.B.A., CLU, BFA™
VP - Advanced Planning Consultant
Phone: 877.345.GROW (4769), option 1

Advanced Concepts
Blog Articles

Couple reviewing IRA Options

When and How to Use Roth IRAs in Estate Planning

Read more

Retired couple at the beach

Helping Married Couples Maximize Their Social Security Benefits

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America Saves Week: Start a Conversation with Your Clients

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View all Advanced Concepts articles

Stay one step ahead with industry updates, advisor practice and business-building tips, links to fresh resources, and more.

Ready to get started?

Contact your wholesaler or to find your team, reach out to 877.345.GROW (4769) option 1.