
Our story
With deep roots in the credit union industry, TruStage has been a steady force in insurance and financial planning for generations.
We craft innovative, easy-to-understand annuity products and support a strong network of financial professionals. And together, we’ve helped countless risk-averse investors overcome their fears of losing the retirement savings they worked so hard for.
Headquartered in Madison, Wisconsin, our expansive nationwide team eagerly serves financial professionals and investors with innovative annuity products and a superb level of service.
We help more people retire… with greater security and confidence
Our suite of innovative annuity products and services are designed to help investors reach their unique, individual retirement goals:

Guaranteed income
A sure, steady source of income that can start now or down the road adds a measure of retirement security and a solid foundation for planning.

A lasting legacy
Clients can choose to leave something for heirs in the way that works best for them and their beneficiaries.

Growth potential
Risk-controlled growth helps clients build their nest egg through market ups and downs without having to worry about catastrophic losses.

Enabling confident financial decisions
Our strength, stability, integrity and personalized support help individuals and families build a more confident financial future.
- 4,200 employees at our corporate headquarters in Madison, Wisconsin, and others nationwide.
- 85+ years of financial stability.
- 12 spots out of 100 in Barron's 100 Best Annuities1.
- 6 time recipient of the World's Most Ethical Company® award2.
- 5B TruStage is financially independent with $5 billion in revenue.
- 1 focused commitment to annuity products that are easy to understand, easy to explain and easy to sell.
Highly rated, highly regarded
Independent rating organizations demonstrate TruStage’s financial strength and commitment to the long-term success and financial well-being of our customers.
Excellent — A.M. Best Company
Third-highest rating of 16 Affirmed December 2022
Moody's Investor Service
Sixth-highest rating of 21 Affirmed March 2021
Standard & Poor's Ratings Service
Fifth-highest rating of 21 Affirmed September 2022

As of December 31, 2022, financial records of CMFG Life Insurance Company's parent, CUNA Mutual Holding Company, indicated $41.3 billion in assets, $39.3 billion in liabilities and $2.0 billion in policyholder surplus.
A.M. Best Company, Moody’s Investors Service and S&P Global are credit rating organizations serving the insurance and other financial services industries. Ratings reflect the opinion of the relative financial strength and operating performance of the company. These ratings are subject to change. Investors should monitor ratings and financial strength of CMFG Life Insurance Company and MEMBERS Life Insurance Company while they hold a contract.
A strong history. A brighter future
2023 |
Rebranded to TruStage™ |
2022 |
Five annuities featured in 12 categories out of 100 in Barron’s “The Best Annuities for Income and Growth”9 |
2021 |
Behavioral Finance Advice program earned a 2021 Luminaries Award from ThinkAdvisor8 |
2021 |
Four annuities featured in 10 categories out of 100 in Barron’s Top 100 Annuities7 |
2020 |
Four annuities featured in 19 categories out of 100 listed in Barron’s Top 100 Annuities6 |
2019 |
Two annuities featured in three categories out of 100 in Barron’s Top 100 Annuities5 |
2017 |
Named one of the fastest-growing annuity companies in the U.S. by LIMRA International4 |
2010 |
Celebrated our 75th anniversary |
2009 |
Acquired CPI Qualified Plan Consultants, Inc., Great Bend, Kansas |
1973 |
Insurance in force passed the $20 billion mark3 |
1962 |
Established International Department, serving 26 countries |
1960 |
Reached $5 billion in coverage, the first insurance company to do so in its first 25 years3 |
1942 |
Ranked 121st among life insurance companies measured by total coverage in force3 |
1935 |
CUNA Mutual Insurance Society incorporated in Madison, Wisconsin |
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