When it comes to investing, meeting the needs of your clients means understanding the emotions, attitudes and impulses that drive decision-making. So, in partnership with Kaplan’s think2perform program, we’re now offering Behavioral Financial Advice (BFA) and guidance through our trained and BFA-certified wholesalers.
You’ll be able to:
Help your clients align their investments with the things they value most.
The Smart Money Philosophy is a buy-and-be-smart strategy that allows clients to achieve their goals even when facing uncertainties about what will happen during their lifetimes.
You can’t predict the future, but you can help clients prepare for the future.
As financial stress rises, emotional competence falls. If you help people with their financial stress, you can help them make them better, more informed financial decisions.
Studies like the DALBAR Investor Behavior Research demonstrate that there’s a consistent gap between what clients want and what they actually do. Discover why investments often perform better than investors themselves.
Today, clients are seeking a more personal — and personalized — approach to their financial lives. They're looking for a financial advisor, someone who offers empathy and understanding in addition to investment expertise. The journey from money manager to financial advisor can start with Behavioral Finance Advice.
One of the best ways for financial advisors to prepare their clients for the certainty of uncertainty is through behavioral financial advice. While most advisors function as money managers for their clients, enhancing technical financial expertise with behavioral financial advice positions an advisor as a trusted resource who meets the needs of today’s investors.
Circumstances and economic conditions can shift, but when your clients are rooted in their financial approach, they can feel confident about their investment decisions, despite market volatility.
Focusing on why people behave the way they do when making financial decision is the basis for behavioral finance. It’s finding its place alongside financial planning and investment strategies as a necessary way for advisors to provide full client value.
This tool explores clients’ motivators, biases and limitation surrounding finance so advisors can help define purposeful, value-based goals and investment decisions.
Kaplan’s think2perform offers an interactive experience you can use with clients to pinpoint the hopes, attitudes, fears and ambitions that can help them live – and invest – in alignment with the things they value most.
CUNA Mutual Group Annuities team proves THE VALUES CARD EXERCISE in relationship with Think2Perform. It is the first step in the application of the alignment model. Ask us about other supporting materials and next steps after THE VALUES CARD EXERCISE. Reprinting prohibited without the prior written consent of Think2Perform, Inc. Base policy forms 2018-RILA, 2018-RILA-GLWBRDR and 2018-RILA-DRAEND.
For Registered Representative use only. Not to be viewed by or distributed to the public.
CMGA-3096387.3-0221-0323
Annuities are long-term insurance products designed for retirement purposes. Clients should consider a variable annuity's investment objectives, risking, charges and expenses carefully before investing. The prospectus contains this and other information. Encourage clients to read it carefully.
All guarantees are backed by the claims-paying ability of the issuer and do not extend to the performance of the underlying accounts which can fluctuate with changes in market conditions.
CUNA Mutual Group is the marketing name for CUNA Mutual Holding Company, a mutual insurance holding company, its subsidiaries and affiliates. Annuities are issued by CMFG Life Insurance Company (CMFG Life) and MEMBERS Life Insurance Company (MEMBERS Life) and distributed by their affiliate, CUNA Brokerage Services, Inc., member FINRA/SIPC, a registered broker/dealer and investment advisor, 2000 Heritage Way, Waverly, IA, 50677. CMFG Life and MEMBERS Life are stock insurance companies. MEMBERS® is a registered trademark of CMFG Life. Investment and insurance products are not federally insured, may involve investment risk, may lose value and are not obligations of or guaranteed by any depository or lending institution. All contracts and forms may vary by state, and may not be available in all states or through all broker/dealers.
Base policy forms 2012-SPDMGIA, 2015-VA-B, 2015-VA-C, 2018-VA-F, 2008-SPIA-I, 2008-SPIA-LO, 2008-SPIA-DB, ICC13-DIA, ICC13-DIA(B), 2013‑DIA, ICC14-SPDA, 2014-SPDA, 2014-SPDA(OR), 2002-SPDA, 2002-SPDANP(OR), ICC20-SPDA, 2020-SPDA, ICC20-MVAEND, 2020-MVAEND, 2018-RILA, 2018-RILA-GLWBRDR, and 2018-RILA-DRAEND.
CMGA-2360257.2-1020-1122
