When it comes to investing, meeting the needs of your clients means understanding the emotions, attitudes and impulses that drive decision-making. So, in partnership with think2perform, we offer an award-winning Behavioral Finance Advice program and guidance through our BFA™-certified wholesalers.
You’ll be able to:
Help your clients align their investments with the things they value most.
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Our Behavioral Finance Advice Program won Class of 2021 Award in the Products, Programs & Services - Other category1
The Smart Money Philosophy is a buy-and-be-smart strategy that allows clients to achieve their goals even when facing uncertainties about what will happen during their lifetimes.
You can’t predict the future, but you can help clients prepare for the future.
As financial stress rises, emotional competence falls. If you help people with their financial stress, you can help them make them better, more informed financial decisions.
Studies like the DALBAR Investor Behavior Research demonstrate that there’s a consistent gap between what clients want and what they actually do. Discover why investments often perform better than investors themselves.
Today, clients are seeking a more personal — and personalized — approach to their financial lives. They're looking for a financial advisor, someone who offers empathy and understanding in addition to investment expertise. The journey from money manager to financial advisor can start with Behavioral Finance Advice.
1. ThinkAdvisor, "Meet the LUMINARIES Class of 2021", August 16, 2021.
CUNA Mutual Group Annuities team provides THE VALUES CARD EXERCISE in relationship with think2perform. It is the first step in the application of the alignment model. Ask us about other supporting materials and next steps after THE VALUES CARD EXERCISE. Reprinting is prohibited without the prior written consent of think2perform, Inc.
For Registered Representative use only. Not to be viewed by or distributed to the public.
CMGA-3096387.6-0222-0324
Annuities are long-term insurance products designed for retirement purposes. Clients should consider a variable annuity's investment objectives, risking, charges and expenses carefully before investing. The prospectus contains this and other information. Encourage clients to read it carefully.
All guarantees are backed by the claims-paying ability of the issuer and do not extend to the performance of the underlying accounts which can fluctuate with changes in market conditions.
CUNA Mutual Group is the marketing name for CUNA Mutual Holding Company, a mutual insurance holding company, its subsidiaries and affiliates. Annuities are issued by CMFG Life Insurance Company (CMFG Life) and MEMBERS Life Insurance Company (MEMBERS Life) and distributed by their affiliate, CUNA Brokerage Services, Inc., member FINRA/SIPC, a registered broker/dealer and investment advisor, 2000 Heritage Way, Waverly, IA, 50677. CMFG Life and MEMBERS Life are stock insurance companies. MEMBERS® is a registered trademark of CMFG Life. Investment and insurance products are not federally insured, may involve investment risk, may lose value and are not obligations of or guaranteed by any depository or lending institution. All contracts and forms may vary by state, and may not be available in all states or through all broker/dealers.
Base policy forms 2015-VA-C, 2015-VA-C(ID), 2018-VA, 2018-VA-F, 2018-VA(ID), 2018-VA-F(ID), 2008-SPIA-I, 2008-SPIA-LO, 2008-SPIA-DB, 2008-SPIA-DB(OR), 2008-SPIA-I (OR), 2008-SPIA-LO (OR), ICC13-DIA, ICC13-DIA(B), 2013-DIA, ICC20-SPDA, 2020-SPDA, ICC20-MVAEND, 2020-MVAEND, 2018-RILA, 2018-RILA-GLWBRDR, 2018-RILA-DRAEND, 2018-RILA(ID), 2020-VAIL, 2020-WVRSEND, 2020-VAIL(ID), ICC20-ROPGEND, 2020-ROPGEND and 2018-VA-ROPEND.
CMGA-2360257.7-0322-0424
