Reveal Client Core Values

Help investors gain a deeper self-awareness

Most people report being stressed out by both finances and the future. As clients face uncertainty, emotions can sometimes get in the way of rational decision-making. One way to help clients make purposeful decisions is by clarifying their personal core values. When investment decisions align with core values, clients can feel more empowered and confident, and experience less fear and stress in uncertain times.

How the Values Card Exercise works

With this virtual card-sorting exercise, you can guide clients through the process of identifying, articulating and prioritizing their most closely held core values or you can give them information on how to complete the exercise on their own and share with you the results.

Begin by asking your client to split the deck into two categories by selecting the most appealing values from the card deck and eliminating the values that don’t resonate with them. Your clients can even create individualized value cards to describe their own unique principles. Simply click “Add +” to add them to your client’s personal deck.

Next, follow the simple elimination process to prioritize the core values that are identified as the most important to your client. From there your clients will click ‘remove’ to pare down their selections, starting with their top 15 values, down to their top 10 and finally their top 5.

Those final core values can serve as a starting point for planning strategies — and as a frame of reference for rational decision-making in times of uncertainty.

Keep in mind that values change over time, so encourage your client to revisit the exercise and review their core values in the future as their circumstances and perspectives may change.

GO TO THE VALUES EXERCISE

CUNA Mutual Group Annuities team provides THE VALUES CARD EXERCISE in relationship with Think2Perform. It is the first step in the application of the alignment model. Ask us about other supporting materials and next steps after THE VALUES CARD EXERCISE. Reprinting prohibited without the prior written consent of Think2Perform, Inc. 
MGA-3209717.1-0820-0922
FOR REGISTERED REPRESENTATIVE USE ONLY. NOT FOR USE BY THE GENERAL PUBLIC.